Jones New York Lights Up the Empire State Building with Cindy Crawford
Empire State of Mind
Cindy Crawford, iconic supermodel and entrepreneur, participated in a media day for Jones New York on March 3, 2020. Cindy is the face of Jones New York’s Spring '20 campaign. During the day, she wore a head-to-toe Jones New York look to light the Empire State Building in partnership with Delivering Good. She also participated in the Jones New York brand summit and led a discussion for Hour Working Women Program.
Let’s Get Social
Digital coverage generated over 2.3 million social media impressions.
Jones New York captured Cindy in action with Instagram posts, which generated 5.2 thousand social media impressions. She documented her day with an Instagram story takeover of the Jones New York page. Fans watched as she reviewed her Spring '20 campaign images, had tea with Helena Christensen, lit the Empire State Building and hosted members of Hour Working Women Program at the Delivering Good panel. Cindy’s Instagram story takeover garnered 2.5 thousand social media impressions.
Hot off the Press!
The Empire State Building lighting garnered over 169 million media impressions and was featured on DailyMail.co.uk, People Online, Extra TV Online and Closer Weekly.
Light it Up
In celebration of International Women’s Day, Jones New York partnered with Cindy on a ceremonial lighting of the Empire State Building to highlight non-profit Delivering Good, an international organization that helps kids, families and adults. Delivering Good’s President and CEO Lisa Gurwitch introduced Cindy before she flipped the switch to illuminate the iconic skyscraper in blue, the official color of Delivering Good.
We Mean Business
Jones New York hosted over 25 brand partners at Kasper Group, its new women’s sportswear apparel partner. Guests previewed the first collection under Kasper and reviewed the brand’s Spring '20 direction, marketing campaign and plan. Attendees mingled with Cindy before enjoying a cocktail reception at Freds.
Girl Power!
Cindy Crawford also joined Delivering Good President and CEO Lisa Gurwitch to discuss female empowerment, workforce re-entry and ways to stay motivated. Jones New York and Delivering Good encouraged its social media followers to donate a dollar or more to help women in need throughout the country with #SuperGOODTuesday.
