Nine West Kicks off International Women’s Day with Tyra Banks

Tyra Banks Puts Her Best Foot Forward

Ahead of International Women’s Day, Nine West hosted an event at ABG West to celebrate its Innovators campaign. Global brand ambassador, Tyra Banks, made a special appearance to discuss women's empowerment with attendees including creators, press and members of girls' mentorship organization Être. Digital coverage of the event generated over 25.4 million media impressions and 711K social media impressions.

Creators and VIPs who attended the event got a first look at the new collection and enjoyed cocktails and light bites.

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Let’s Get Social!

Fashion creators Rydel Lynch, Ashlee Rose, Danielle Lombard, Danielle Grace and Julia Friedman shared their favorites from the latest collection with their social media followers. With a combined reach of 2.3 million followers, their content garnered more than 511 thousand impressions and 35 thousand engagements. Digital coverage of the event on Nine West generated more than 200 thousand impressions.

The new collection is now available on NineWest.com. For more event coverage, head over to Access Hollywood, Daily Mail U.K. and Us Magazine.