The House of Champion, Powered by Sports Illustrated, Plays to Win at New York Fashion Week

 

The House of Champion, Powered by Sports Illustrated, dominated New York Fashion Week with an unforgettable night that brought Champion’s story to life with a VIP event.

 
 

fASHION ON THE STREETS

 
 
 
 

Champion kicked off New York Fashion Week with a larger-than-life inflatable hoodie that cruised through Times Square, SoHo, the Tudor City Bridge and more of the city’s most iconic landmarks. The experiential moment stopped New Yorkers in their tracks, setting the tone for the event of the week.

 
 

Champions on the carpet

 
 
 
 

More than 900 guests attended the exclusive party, including some of the most prominent names in fashion, sports, entertainment and cultural tastemaking. Champion ambassadors from the “Champions for Champion” campaign—ranging from style leader Romeo Beckham, to gold medal gymnast turned advocate Aly Raisman, to reality competition winner and rare disorder fundraiser Jeff Allen—were among those who walked the red carpet. Other notable appearances included Remi Bader, Sophia Culpo, Uncle Bob, Xandra Pohl, Nicole Williams English, Seraya and more.

 

THE PARTY

 
 
 

Guests were immersed in an electrifying atmosphere that embodied Champion’s global reach and rich heritage in sport. Held at Soho Lofts, the venue came alive with music from DJ duo Sofi Tukker, who set a high-energy soundtrack for the night. A customization station allowed attendees to design their own one-of-a-kind hoodies, while a Sports Illustrated cover-shoot photobooth captured the moment. 

 
 

LEGACY REIMAGINED

 
 
 
 

Attendees enjoyed exploring curated displays that highlighted Champion’s story, from its 1919 founding to archival pieces that shaped sports history. Exhibits spotlighting the SI Women’s Games further immersed attendees in the brand’s DNA.

Throughout the evening, guests explored various Champion collections, from global lines to the Target-exclusive “Champions for Champion” campaign. The House of Champion, Powered by Sports Illustrated, was more than just a party—it was a culmination of the brand’s heritage and cultural influence that solidified Champion as the defining force at New York Fashion Week.

 
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