Neil Lane Brings Hollywood Glamour to New York City with New Book
Ready for Take Off!
Style Your Wedding with Neil Lane, the first book from the bridal authority and jeweler to the stars, hit shelves on October 1. Neil Lane kicked off the book's launch during New York Bridal Fashion Week with live interviews with People Now and Reality Check (video below). Lifestyle and entertainment outlets including Forbes, Elite Daily, MSN and People also highlighted the book and Neil's appearances, garnering over 180 Million media impressions.
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Every Wedding Trick in the Book
Fans of The Bachelor and Neil Lane’s designs lined up to meet Neil at his first ever book signing at Paper Source. Guests were treated to complimentary champagne, hors d'oeuvres and a quiz to help determine their wedding style.
Get Book Smart
Style Your Wedding with Neil Lane is a curated collection of advice and photography designed to inspire wedding planning. Neil guides readers through the process of selecting and refining their own wedding aesthetic with rich photography, and six key wedding styles— rustic, lavish, romantic, modern, elegant and vintage.
Unlock Your Forever
In celebration of the book, Kay Jewelers created an immersive bridal pop-up event in Soho, inspired by each of the six wedding styles profiled in Style Your Wedding. The pop-up kicked off with a VIP event before opening to the public. Upon entering the “Diamond Room,” more than 1,500 visitors were prompted to take a BuzzFeed style quiz to determine their dream wedding style and given a key to unlock their forever. To bring each chapter to life, each room was complete with performers who interacted with visitors and walked them through displays of rings and jewelry from the Neil Lane Collection at Kay Jewelers. Attendees were encouraged to capture and share content on their social channels with #UnlockYourForever.
Neil Lane Gets Social
Creators such as @Josie_Sanders (121K followers) and @Margoshry (98K followers) from The Snatchler and The Morning Toast podcasts, took to social media to invite their followers to check out the Neil Lane book signing and pop-up experience. Other notable creators who stopped by included Michelle Madonna, Natalia Levsina and Ana Kcira. The fashion connectors’ digital coverage of the event generated more than 2.3 Million social impressions. Neil Lane’s coverage of the event garnered over 500K social impressions and reached more than 120K fans.