ABG Brands Were in it to Win it at Condé Nast Style Arcade in SoHo
ABG and Condé Nast Give a New Meaning to Game Night with the Style Arcade
Aeropostale, Tretorn, Juicy Couture, Nine West, Vince Camuto, Jones New York, Hervé Legér, Judith Leiber and 1.STATE resurrected the 80’s favorite past time with a pop-up in SoHo last weekend. The activation kicked off with a VIP Night on Friday, where creators joined Condé Nast editors from GQ, Teen Vogue and Glamour to experience authentic arcade games and extreme prizes while enjoying flavored popcorn, s’mores bites, cotton candy and boozy drink pouches. Notable guests included Niki Friedman, Lara Eurdolian and Kelsey Kotzur.
Game On!
The Style Arcade opened it’s doors to over 700 guests on Saturday to play their favorite games including Vince Camuto and Tretorn hoops, 1.STATE and Juicy Couture skee ball, Aeropostale mini golf, Nine West Dance Dance Revolution and Vince Camuto and Jones NY Plinko. Judith Leiber and Hervé Léger brought luxury to the event with everyone’s favorite attraction, the claw machine.
ABG’s participating brands also covered the event on Instagram stories, generating over a million total social impressions. Guests ran to redeem their tickets in exchange for valuable prizes by their favorite brands.
Hit a Hole in One with Aeropostale
Guests tested their mini golf skills for a chance to win Aeropostale $100 gift cards, watches, men’s grooming kits, branded sunglasses, fragrances, hoodies, fanny packs, baseball caps, notebooks, water bottles, t-shirts and denim coupons. The brand’s digital coverage of the event amassed over 226.3K impressions.
Shake it Off with Nine West
It was a Dance Dance Revolution party! Participants competed for the opportunity to win Nine West coats, handbags, socks, scarves and $100 gift cards. The brand’s coverage of the event garnered over 80.6K social impressions.
Claw a Golden Ticket with Judith Leiber and Hervé Léger
The Claw Machine added a touch of luxury to the Style Arcade! Judith Leiber golden tickets granted two lucky winners a Judith Leiber donut or popsicle pillbox, while the Hervé Léger golden ticket granted one lucky winner a dress. Judith Leiber and Hervé Léger’s coverage generated over 10.2K social impressions and 6.9K social impressions respectively.
Drop to the Highest Score with Vince Camuto and Jones New York
Vince Camuto and Jones New York offered fun seekers the chance to win at Plinko! Participants had the chance to select from Vince Camuto footwear, sunglasses, scarves, shapewear, an evening gown, the Vince Camuto Illuminare fragrance. Other prizes include Jones New York $100 gift cards and tote bags. Vince Camuto’s social coverage of the event saw 649.1K impressions.
Shoot Your Shot with Vince Camuto Men’s and Tretorn
The Basketball Pop-A-Shot gave sporty fashionistas the opportunity to ball out for the chance to win Vince Camuto Men’s shoes, cologne and t-shirts, as well as Tretorn sneakers, backpacks, jackets and promo codes. Vince Camuto and Tretorn’s social coverage of the activation garnered 649.1K impressions and 13.9K impressions respectively.
Aim to Win with Juicy Couture and 1.STATE
1.STATE and Juicy Couture invited guests to a game of Skee-Ball! Lucky winners walked away with their choice of 1.STATE faux-fur jackets, Juicy Couture velour tracksuits, OUI Glow and VIVA La Juicy fragrances, sunglasses and water bottles. Juicy Couture and 1. STATES’ digital coverage resulted in 67.4K impressions and 7.7K impressions respectively.