Tyra Banks is “Fierce” in the New Nine West Global Campaign
(Ground)Breaking News!
Global brand ambassador, Tyra Banks, brings Nine West's fall campaign to life with a selection of the brand's modern and feminine apparel and accessories. The model, business mogul, America’s Next Top Model creator and ModelLand founder is the ultimate groundbreaker. The model, business mogul, America’s Next Top Model creator and ModelLand founder is the definition of a groundbreaker. The global campaign is to appear in InStyle magazine and WhoWhatWear.com. It will also be featured on buses, taxis and subways in North and South America.
Meet Tyra!
Tyra will continue to act as the face and voice of Nine West for this multi-season partnership. To kick things off, she is slated to make an appearance at the brand’s New York pop-up shop, which opens later this month. Additionally, she will be participating in a roundtable with Dress for Success, a nonprofit organization that provides professional attire for low-income women.
Nine West Around The World
In celebration of the Groundbreakers campaign, Nine West hosted a local shopping event at the Mall of Emirates in Dubai. Influential regional creators including Arpita Kaur, Prachi Mishra and Yasmin Yousri were in attendance to greet fans. A few lucky shoppers who snapped and shared a photo tagging @NineWestArabia on social media walked away with a free gift.
@arpikaur
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@shery.in.dubai
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