Attendees Fall in Love with Vince Camuto’s Fall Line at Create and Cultivate
The Brand Brings its Fall Collection to San Francisco
Vince Camuto touched down in San Francisco to join high profile curators, female entrepreneurs and other world-class brands for the biannual Create & Cultivate Conference. As an event sponsor, the brand had a major presence with a pop-up activation where guests could experience its Fall 2019 collection. Attendees flocked to the conference to learn from the best in the business, experience brands first-hand and network with other millennial women. Notable speakers at the Create & Cultivate Conference included Jenna Dewan, Kourtney Kardashian, Giuliana Rancic and more.
Say Cheese!
Vince Camuto recreated its global ad campaign, Give Me More, in the pop-up space by providing creators with a beautiful backdrop to take photos with. Fashionistas were invited to try on the Vince Camuto product featured on display and style their own looks for social media.
The first 50 visitors to visit the booth received a crossbody bag adorned with a printed scarf, which was filled with sunglasses and the Vince Camuto Illuminare fragrance. All other guests were treated to samples of Vince Camuto Illuminare and branded lollipops.
The range of the Fall 2019 collection including footwear, handbags, apparel, fragrance, eyewear and other fashion accessories were represented at the pop-up, positioning Vince Camuto as a true lifestyle brand. Partners who participated in the activation included DBI, Parlux, BCI, Vandale, Collection XIIX and Color In Optics.
Vince Camuto Gets Social
Fashion curator, @hapatime (785K followers), took to social media in a Vince Camuto styled look, including the Saavie bootie, Maeve crossbody and a studded jean jacket, to invite her followers to a meet and greet at the Vince Camuto booth. Other notable creators who visited the activation included Caralyn Mirand, Giana Siska, Sonia Begonia, and Ashlee Margolis. The fashion connectors’ digital coverage of the event totaled over 2.9M impressions. During the conference weekend, Vince Camuto’s Instagram also received over 1.4M total social impressions and reached over 871.2K consumers.