Juicy Couture Is Right on Track
Juicy Couture is firing on all cylinders as it continues to broaden its omnichannel presence. The brand has doubled down on social media, revamped its e-commerce platform and recently launched its first-ever mobile shopping app. What’s more, its brick-and-mortar footprint has grown to include new doors, pop-ups and shop-in-shops across Asia, Europe and the U.S. Juicy Couture has also increasingly gained popularity among younger consumers with the introduction of high-profile collaborations at accessible price points.
In a new brand extension, the iconic label is bringing its bold LA-inspired style to 500 JCPenney stores. Fans can also shop the accessible and casual luxury pieces—including a unique spin on the signature tracksuit—on JCPenney.com. Browse the line here.
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Juicy Couture's U.K. partner, Batra, opened a pop-up shop at Selfridges in London. Activations include ads at the Bond Street tube station and a window takeover on Oxford Street. The brand is also available to shop at all Selfridges doors plus e-commerce.
Juicy Couture invited festival-goers to relax at cabanas and enjoy cocktails. Key brand partners NYCA, Elizabeth Arden and YMF provided an assortment of products for the suite. Event coverage content drove a 338%+ surge in engagement.
Juicy Couture's U.K. partner, Batra, has released the brand's fall '21 collection, featuring jewel-toned velour tracksuits and dresses with the bedazzled gothic Juicy logo. The line was inspired by figure skating costumes with '80s undertones. Shop the collection now.
Brand fans can now shop Juicy Couture through its inaugural mobile shopping app, which offers early access to new product releases, personalized recommendations and more. The app has driven 22% of total sales since its launch. Download it here.
Juicy Couture and buzzy Shanghai-based label STAFFONLY debut a whimsical collection of pastel-hued tracksuits, puffy dress jackets and more. Ahead of the September 24 release, the brands offered a preview via WeChat and presented at Shanghai Fashion Week.