Authentic Builds Momentum in LATAM With New Mexico City Hub

 

Authentic marked a major milestone in its international growth strategy with the grand opening of a state-of-the-art office in Mexico City. Founder and Executive Chairman Jamie Salter was on hand to celebrate the occasion alongside Victor Alvariño, SVP, Head of Mexico, and a host of company leaders.

The evening unfolded over craft cocktails and light bites, anchored by live customization stations where artists hand-painted Reebok sneakers, personalized Nautica wallets and added bespoke patches to Champion hoodies on demand. More than 100 partners, colleagues and retailers were present throughout the day, with the event culminating in a reception at the headquarters in true Authentic fashion.

Notable attendees and media partners included Mercado Libre, Grupo Axo, Liverpool, General Atlantic and Coppel, among others. One of Mexico’s leading fashion and lifestyle publications, Quien, made a special appearance, covering the grand opening on Instagram and across socials.

The new LATAM HQ signals Authentic’s continued commitment to strengthening its presence in Latin America, positioning the company for deeper partnerships and expanded brand management across the region.

Following the HQ reception, Authentic invited guests to an intimate dinner at Casa de los Leones, Clase Azul México's restored Polanco mansion. It was a fitting close to the evening, a space defined by craftsmanship, cultural depth and considered luxury that mirrors the standard Authentic brings to every market it enters.

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While in Mexico City, Salter also took the stage at the IGDS World Department Store Summit to share how the platform turns cultural relevance into commercial impact. In a fireside chat with Threadneedle CEO Ann Berry, he discussed the growth behind Authentic’s $36 billion global retail footprint, the additions of Kevin Hart and GUESS to the portfolio and forward-looking ambitions for the company.

Key themes addressed at the summit included the rise of unified commerce, AI's role in customer-centricity and operational excellence and the growing importance of physical retail environments in an increasingly digital world. With that, Salter also spotlighted Authentic’s experiential and content arms, with upcoming projects including “The Greatest,” the first estate-authorized Muhammad Ali series, and Shaquille O’Neal’s professional dunking league, DUNKMAN.

 
Corporate NewsEditorial StaffAuthentic Brands Group