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Authentic Brands Group

Press Releases

The latest news from Authentic and our portfolio of brands

Authentic Expands Lee's Global Operating Network Through Partnership with HiMaxx in China's Mainland, Hong Kong SAR and Macao SAR
Authentic Expands Lee's Global Operating Network Through Partnership with HiMaxx in China's Mainland, Hong Kong SAR and Macao SAR
Nayely HernandezSeptember 2, 2026
Reebok Welcomes Hilary Duff as Its Newest Ambassador
Reebok Welcomes Hilary Duff as Its Newest Ambassador
Brand News, Lifestyle, MediaEditorial StaffAugust 31, 2026Corporate, Reebok
Authentic Partners with Drake to Scale OVO Globally
Authentic Partners with Drake to Scale OVO Globally
Corporate News, Brand News, International, MediaNayely HernandezAugust 27, 2026Corporate, Lifestyle
Champion and Ted Baker Launch Collections inspired by the World of Netflix’s The Gentlemen
Champion and Ted Baker Launch Collections inspired by the World of Netflix’s The Gentlemen
Brand News, EntertainmentLogan KlingerAugust 27, 2026Ted Baker, Champion
Authentic Expands Its Global Ecommerce Ecosystem Through Strategic Partnership with Luzern eCommerce
Authentic Expands Its Global Ecommerce Ecosystem Through Strategic Partnership with Luzern eCommerce
Corporate News, International, MediaEditorial StaffAugust 20, 2026Authentic Brands Group, Reebok
Authentic Completes Acquisition of Care Bears, Establishing New Character Entertainment Vertical
Authentic Completes Acquisition of Care Bears, Establishing New Character Entertainment Vertical
Brand News, Corporate News, EntertainmentEditorial StaffAugust 19, 2026Care Bears, Acquisition
Ted by Ted Baker Reimagines British Menswear for a New Generation
Ted by Ted Baker Reimagines British Menswear for a New Generation
Brand News, International, LifestyleLogan KlingerAugust 14, 2026Ted Baker
Champion Announces Global Partnership With International Icon V of BTS
Champion Announces Global Partnership With International Icon V of BTS
Brand News, LifestyleLogan KlingerAugust 10, 2026Champion
Lucky Brand Announces Charlie Puth as New Brand Ambassador Celebrating the Brand’s Enduring Connection to Music
Lucky Brand Announces Charlie Puth as New Brand Ambassador Celebrating the Brand’s Enduring Connection to Music
Brand News, LifestyleLogan KlingerAugust 5, 2026Lucky Brand
Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Billabong Expands into Men’s Fragrance and Personal Care with Broken Top Brands
Brand News, LifestyleEditorial StaffJuly 29, 2026Billabong, Boardriders
Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Authentic Unveils New Partner Network to Drive GUESS' Next Chapter Across North America
Brand News, Corporate News, LifestyleEditorial StaffJuly 29, 2026Guess
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
Brand NewsEditorial StaffJuly 20, 2026Hunter
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
Corporate News, Brand NewsEditorial StaffJuly 8, 2026Lee
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP
Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP
Brand News, Corporate News, EntertainmentEditorial StaffJune 30, 2026Care Bears
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
Corporate News, Brand NewsEditorial StaffJune 25, 2026Lee
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