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Authentic Brands Group

Press Releases

The latest news from Authentic and our portfolio of brands

Reebok Elevates Fitness with New Strength Training Collection in Partnership with Stamina Products Inc.
Reebok Elevates Fitness with New Strength Training Collection in Partnership with Stamina Products Inc.
Brand NewsEditorial StaffApril 15, 2026Reebok
ROXY Expands into Fragrance and Personal Care with Broken Top Brands
ROXY Expands into Fragrance and Personal Care with Broken Top Brands
Brand NewsEditorial StaffApril 15, 2026Roxy
Authentic Appoints NewRee Sports as the Core Operating Partner of Reebok in Mainland China, Hong Kong Region, and Macau Region
Authentic Appoints NewRee Sports as the Core Operating Partner of Reebok in Mainland China, Hong Kong Region, and Macau Region
Brand NewsEditorial StaffApril 13, 2026Reebok
Global Citizen NOW Returns to New York to Drive Urgent Action on Education, Energy, and Global Health
Global Citizen NOW Returns to New York to Drive Urgent Action on Education, Energy, and Global Health
Corporate NewsEditorial StaffApril 9, 2026Global Citizen
Adrienne Vittadini Expands into Intimates Category Through Partnership with Sweet Apparel Inc.
Adrienne Vittadini Expands into Intimates Category Through Partnership with Sweet Apparel Inc.
Brand NewsEditorial StaffApril 9, 2026Adrienne Vittadini
Reebok Reclaims the Ice Through Hockey Partnership with Wholesale Sports
Reebok Reclaims the Ice Through Hockey Partnership with Wholesale Sports
Brand NewsEditorial StaffApril 9, 2026Reebok
Shaquille O’Neal & TNT Sports to Launch DUNKMAN, the World’s First Professional Dunk League
Shaquille O’Neal & TNT Sports to Launch DUNKMAN, the World’s First Professional Dunk League
EntertainmentEditorial StaffApril 6, 2026Shaquille O'Neal
LA28 Announces Verified Multi-Platform Ticket Resale Program Opening in 2027
LA28 Announces Verified Multi-Platform Ticket Resale Program Opening in 2027
Brand NewsEditorial StaffMarch 30, 2026Sports Illustrated Tickets
DC Shoes Returns as Official Footwear Partner of Nitro Circus
DC Shoes Returns as Official Footwear Partner of Nitro Circus
Brand NewsEditorial StaffMarch 26, 2026DC Shoes
Ubisoft and Authentic Announce Multi-Season Partnership for Riders Republic
Ubisoft and Authentic Announce Multi-Season Partnership for Riders Republic
Brand NewsEditorial StaffMarch 18, 2026Quiksilver, DC Shoes
Prince Partners with C-Life Group to Expand Apparel Across North America
Prince Partners with C-Life Group to Expand Apparel Across North America
Brand NewsEditorial StaffMarch 16, 2026Prince
Reebok and GLDN PNT Announce Strategic Collaboration to Launch Exclusive Padel Apparel Collection
Reebok and GLDN PNT Announce Strategic Collaboration to Launch Exclusive Padel Apparel Collection
Brand NewsEditorial StaffMarch 16, 2026Reebok
Juicy Couture Fragrances Introduces Viva La Juicy Elixir, a Prestige Eau De Perfume that Redefines an Iconic Scent with Bold Intensity
Juicy Couture Fragrances Introduces Viva La Juicy Elixir, a Prestige Eau De Perfume that Redefines an Iconic Scent with Bold Intensity
Brand NewsEditorial StaffMarch 16, 2026Juicy Couture
Reebok Expands Football Roster with Signing of Elite European Defender Trevoh Chalobah
Reebok Expands Football Roster with Signing of Elite European Defender Trevoh Chalobah
Brand NewsEditorial StaffMarch 11, 2026Reebok
Quiksilver Joins Forces With The Straw Hat Crew
Quiksilver Joins Forces With The Straw Hat Crew
Brand NewsEditorial StaffMarch 10, 2026Quiksilver
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